I've admired Axes Femme items from afar for a while and finally went into a few stores during my last Japan trip but didn't buy anything for myself. At the Lalaport Funabashi store, we did end up purchasing a little dress from the Axes Femme Kids line for my bf's niece.
I've been checking into the Axes Femme online shop every so often when I've had some free time after missing out on getting the dress she really wanted for my bf's niece back in August, and I finally found that the collab stuff was actually on a little bit of a sale! Her birthday was at the end of October and I figured that although it was too much money to spend on a trip gift for her, we didn't mind spending the money on her for a birthday present. Luckily, the dress we wanted to get was still in stock in her size.
Axes Femme Kids x My Melody collab My Melody OP in white
While I was at it, I couldn't resist also getting the little My Melody die cut bag as well! This made the total for her birthday gift a little high, but I figured I could save it for Christmas or something. OR KEEP IT lol wtf.
Axes Femme Kids x My Melody collab My Melody design bag in pink -
Aaaaand since I was making the order anyway, I decided to look around if there was anything I wanted for myself. Because...why not lol. I've never had anything from Axes Femme before so I didn't want to risk too much money on something that might have a weird fit, but I settled on these boots:
Axes Femme lace up ankle boots in pink -
Here is a VERY brief introduction to ordering from their online shop. I admittedly do not know as much about the brand as I could, so this is just a general outline of what I found during my personal experience about ordering. Unfortunately, I cannot answer too many specifics about the brand itself but I know there are likely many other people out there who can.
As always, if you have little or no Japanese (reading) knowledge, it will help you to use Google Chrome or any service that permits full page translation to the language of your choice.
This is their official online shop.
this is their outlet venue. You can navigate between the two using the link in the top right. The text is in English.
You can put items from both the regular online shop and the outlet as well as items from all the different AF lines (Axes Femme, Axes Femme Poetique, Axes Femme Kawaii and Axes Femme Kids) into the same cart and make one purchase.
My advice, as per usual, is to register before you try to check out. Idk if it's just me, but I usually find that easier. Even if I don't purchase anything in that moment, my address, etc will be ready in the event that I do want to make an order and I don't have to fuss with it - all I'd have to do is log in. The registration is the "hard" part for most international customers anyway.
Next, you need to fill out your member information
Then enter your last name and first name in hiragana. If you don't have a Japanese keyboard or don't know the transliteration of your name, google "english to hiragana" and try a website like this that will just spit out something kind of close to your name. This is a required field for AF so you just need to put something there, but afaik Tenso doesn't care about this too much as long as your English name matches your account and you enter the rest of your information correctly.
Enter your date of birth, select your gender and enter your email address. Be sure to type your email address correctly because this is where your order confirmation will be sent and it will also serve as your login username.
The next few blocks ask for your address information. Go to Tenso and login. This should take you to your "My Page" (https://www.tenso.com/en/my_page/). At the top of your My Page is your Tenso address. You will be using that for reference. I did my best to break apart the address into the appropriate blocks so you just need to copy and paste certain portions of it. The "State" (都道府県) block is a drop down bar, so select "Tokyo" if you're using page translation or "東京都" if you're not. (This may populate automatically if your input your postal code correctly)
Note: Copying and pasting some of the numbers may not work because of the "font" that Tenso uses so you may need to manually type those in.
After you finish filling out your address, the next two entries deal with receiving the mail magazine from Axes Femme. If you want to receive it, check the "Hope" box (the only option). If you do not want to receive the mail magazine, leave it unchecked. If you checked it, select one or both of the first two options in section below that. If you left it unchecked, you need to check the third box.
If this is your first time purchasing from Axes Femme and have never visited a store in person, you likely do not have a membership card from AF. Leave the membership number entry blank and for your member card number, just put "0".
Leave the membership number entry blank and for your member card number, just put "0".)
"Best to use deferentially store" I think is essentially asking you which store you'll be most likely to purchase from. For most international customers, that will be the last option in the drop down bar which is "online shop". This is a required field but answering differently/incorrectly isn't going to screw up ordering. I think it will just change what kind of emails you receive (if any).
Lastly, enter a password of your choice that includes both letter(s) and number(s) and at least 7 characters but less than 15. Re-enter your password and then click the button on the right.
Note: if you did not fill out the form correctly, the website will stop you from moving forward. Google translate will likely be able to help you figure out what the error is. If it's anything to do with half vs. full width characters, it might have to do with copying the numbers from your Tenso address. Delete just the numbers from your address and phone number (if they were copied and pasted) and use your My Page for reference to manually type in those numbers.
I'm not going to walk through the entire shopping and check out process with pictures because I'm not personally going to make a new order at this time and didn't document it at the time of my original purchase. It's essentially pretty self explanatory and the google translation of the pages aren't too terrible (for English. I'm not sure about any other language). Some of the navigation buttons do not translate, but the green one on the right is used to proceed.
Browse the website and add items to your cart as desired. When you're ready to check out, click on the green button on either the top right or bottom right of your cart page (and log in to your account if you haven't already).
On the next page, you enter your payment information. My US credit card worked fine. Do NOT choose COD/Cash on Delivery if you are using Tenso because Tenso does not provide this service. You need to pay for the item yourself using a credit card. Click the green button to proceed.
The following page will be the final one before your complete your order. Confirm the information on the screen. Order cancellations are not accepted, so be sure of what you are purchasing, the amount you will be paying and where you are sending it to before your click the green button on this screen.
Then your purchase should be complete and you will receive an email with your order information! Tenso will receive and process your package and you will complete the rest of the international shipping through them.
Sorry the end/check out part was a bit more lax, but I believe that you'll be able to figure it out. If you've purchased from any Japanese webshop with a forward service before, this one is not much different. I don't really think this necessarily needed its own tutorial but I have gotten a question about it before and I had the opportunity, so I decided a quick how-to couldn't hurt. Again, I'm personally not fluent in Japanese and the information provided here is only based on my personal experience and what worked for me. Any issues/questions about ordering/the shop can be directed to the brand itself or Tenso if that's where you're experiencing the problem. I have no official or unofficial affiliation with either company and also do not have any extraordinary knowledge about them. I'm simply one customer trying to help other (potential) customers. Thanks!