Japanese fashion Fukubukuro 福袋 2019

Here is a small sample of the fukubukuro / lucky packs offered by Japanese brands for 2019 (released Jan 1, 2019). This isn't as robust of a post as I usually put together, but it's mainly to be used for reference in later years when it's sometimes harder to find content reveals 11 months later.

- One Spo Fukubukuro 2019

Price: 10,000yen + tax
Variations: Caramel Latte, White Mocha & 109-limited Milk Tea (same contents, different color scheme)
Description: 7 items - Outer jacket, hoodie, knit dress, trapezoid skirt, beret, mini bag belt, neck warmer + tote bag
Online listing: One Spo official webstore
Source links and other photos:
https://twitter.com/onespo1/status/1062594432204103681
https://twitter.com/39moca/status/1073139589294903297


- Ank Rouge Fukubukuro 2019

Price: 15,000yen + tax
Variations: Pink or black (you cannot choose the color)
Contents: 6 items - Coat, cold shoulder OP, "coquettish" OP, pullover parka, 2 miscellaneous items
Online listing: Ank Rouge official webstore (Ailand)
Source links and other photos:
https://ailand-store.jp/cts/ankrouge/181115_ank_fuku.html
https://twitter.com/AnkRouge/status/1062903405641818112
https://twitter.com/AnkRouge/status/1075528762731581441
https://twitter.com/AnkRouge/status/1075170640846450689
https://twitter.com/AnkRouge/status/1074973941163126784
https://twitter.com/AnkRouge/status/1074875205795762183


- EATME Fukubukuro 2019

Price: 16,200yen (tax in)
Variations: Pink or black (corresponds to outer color)
Contents: 5 items - Coat, cold shoulder OP and 3 unknown items + tote
Online listing: EATME official webstore (Runway Channel)
Source links and other photos:
https://runway-webstore.com/ap/item/i/m/3418679001?aid3=MK340menu_NA_list
https://twitter.com/EATME_tweet/status/1062622230964666368
Customer reveal - https://twitter.com/tatu1111tezuka/status/1081121873021198337


- Honey Cinnamon Fukubukuro 2019
https://twitter.com/hc_umedaest_/status/1067031658044379136

Price: 10,000yen + tax

Variations: Girly bag // Unisex bag

Contents: 4 items - OP, 2 tops, skirt // Jacket, pullover, pouch, tshirt

Online listing: Not available at time of post

- Swankiss 2019 Angel Bag fukubukuro

Price: 19,440yen (tax in)
Variations: none
Contents: 4 items - blouse, OP, coat and beret + tote
Online listing: Swankiss official webstore
Source link and other photos:
https://twitter.com/web_swankiss/status/1069534791349891072

- Evelyn Fukubukuro 2019

Price: 8000yen + tax

Variations: Girly (pink) or Sweet (black)

Contents: 4 items - knit, top, skirt and OP

Online listing: Evelyn official webstore

Source link and other photos:

https://twitter.com/evelyn_tokyo/status/1067760675546513408

- Dazzlin fukubukuro 2019

Price: 10,800yen tax in

Variations: S size and M size

Contents: 5 items including a coat

Online listing: Dazzlin official webstore (Runway Channel)

Source link and other photos: 

https://twitter.com/dazzlin_com/status/1073140468245020672

https://twitter.com/dazzlin_com/status/1073140527720292352

Customer reveal - https://twitter.com/otorihikitter_/status/1081085054967631872

- Liz Lisa fukubukuro 2019

Including this note in case anyone is wondering why it's hard to find information on it in the future. Liz Lisa did not release a fukubukuro or lucky pack this year. They opted to start pre-orders for their spring collection early instead, with the earliest items arriving in December. 

Liz Lisa official webstore overseas

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I tried to include the official online shop links for the fukubukuro in this post, but there is often more than one official vendor for these brands such as Shibuya 109 net shop , FashionWalker or Zozotown, so be sure to check out those as well if you're interested in more. RUNWAY channel and Ailand are other examples of venues that include multiple brands you might be interested in.

Fukubukuro you wanted already sold out? Interested in 2020 fukubukuro releases?
The best way to stay up to date on pre-order dates is to follow your favorite brands on social media! It's a great thing to do to know about their releases in general, but most helpful especially in November specifically for fukubukuro. If they have a webstore, sign up for their email newsletter! These brands don't want to keep their lucky packs secret, and they can certainly sell out fast - some within less than a day depending on the venue and popularity. Have your account on your preferred online shop already set up and you won't have any trouble checking out on that day ♡

I am not fluent in reading Japanese and there is potential for improper translation. Please do your own proper research before purchasing. Feel free to submit a better translation if you have better language fluency. I do not have any insider knowledge with these brands and cannot guarantee what is presented in this blog post will be a match for fukubukuro contents.

2017 One Spo fukubukuro reveal & coordinates

Last year I kind of missed out on getting a One Spo fukubukuro by maybe 1 or 2 days and it was totally my fault for not paying attention and also because I didn't realize their webstore released the listing so early! This year I was following One Spo on IG and Twitter, so I actually knew ahead of time when the pre-order listing would be available!
There are two options for 2017 which are essentially exactly the same except the color option. Even though I enjoy the excitement and anticipation from not knowing the contents of lucky packs, I also equally enjoy it when I see early reveals that I love. One Spo does a great job of including items in their fukubukuro that work well with each other. I decided to go with pink even though I thought the all black version seemed a little more cohesive and more in tune with my non-Liz Lisa wardrobe.

【2017年one spo新春福袋】NEW YEAR SPECIAL BAG

Luckily I had no problems at check out. I was actually out at dinner when the listings went live (for preorder) and quickly looked at how they were selling to figure out if making the purchase could wait until I got home. We went to run an errand or two after dinner so I didn't get home until about 2 hours after the release time and was still able to make my purchase. I wasn't watching the website super closely, but I think the listings sold out within two days if not sooner.

Tbh between ordering this (Nov 10) and waiting for it to finally ship (Dec 29) and then waiting what seemed like FOREVER for Tenso to finally register it (Jan 6) so I could pay for the shipping (same day) and then for Tenso to forward it to me (Jan 8), I got a little less excited lmao. There's really no instant gratification with international online shopping - I tell you. I could have received package on Jan 12 but I wasn't home to sign for it so I picked it up on Jan 13!

I haven't produced any new content for my YouTube channel in a while but fukubukuro unboxing are easy videos (okay tbh it took me forever to shoot and edit this so it wasn't that easy but anyway...). Here's mine!

Content items are exactly as pictured in the reveal - 
1. Velour reversible sukajan/MA-1 jacket in deep rose / black

Due to the velour/velvety material, this jacket has quite a bit of weight. It would be great in a colder climate for layering. As it stands, it's not a fantastic fit for Hawaii but I do love the versatility between the black and the rose sides of it. The embroidery and slightly oversize fit give it a BA casual vibe which pairs great with a pair of black boots.

2. Cropped knit in pink

Looking at the wide elastic neckline, this is certainly meant to be worn off shoulder which is one of my favorite silhouettes. I'm already familiar with the fluffy material from One Spo due to the heart cut out top I bought last November, and I do really like it. The long length of the sleeves creates a cool, slouchy look on my length of arm.

3. Hoodie dress in white

This hoodie is pretty self-explanatory. It's a solid white color with a slight oversize vibe similar to the sukajan and can certainly be worn as an OP but I wouldn't suggest it for someone much taller than me. I'd say that at 5'4", I'm already kind of pushing the limits for wearing it on its own, but I typically go for a shorter length on sweaterdress items anyway for balance. The lettering on the sleeves is a nice cute touch that matches the "Little Bad Girl" embroidery on the sukajan. I believe that was one of the themes for One Spo's AW16.

4. Pleated skirt in white

I feel like the reveal may have implied that this can be worn on its own as a bottom piece on its own but looking at it IRL, I certainly wouldn't suggest it. The inner solid piece is made of material very similar to a slip and the outer tulle doesn't provide much more opaqueness. I would recommend using this only as a layering piece with another item of clothing to keep you modest.  I was most unsure about how this kind of item would look on me, but I know this is something that's been very on trend lately so I was certainly interested to just try it.

5. Mini backpack in pink

I was surprised to see how much detail this backpack has! There are two main zipper sections and each has a smaller pocket in them. Additionally, on the left and right sides of the backpack are pockets that you could easily slip a skinny water bottle or a pencil case into. There is even a small zipper compartment in the back! I also really like the big gold zipper pulls they chose for this. Ofc, the straps are adjustable, but they are not removable.

6. Pom pom choker in pink

Chokers + pom poms have been trendy for a while now - even so much that they may already be a little out-of-vogue at the moment, but I'm glad that One Spo included this because I don't already own a necklace like it. I like how it pairs with the pink top or the hoodie as a nice little added detail. It's simple but cute. My mannequin's neck was almost too wide for the chain/clasp, but it's a very easy fit on my own neck.

7. Sunglasses in deep rose

I think this is such an interesting item to include in a lucky pack! Sunglasses in this shape are not something I would ever invest in on my own but I really enjoyed wearing it with the sukajan because of the matching color and the slightly retro vibe.

8. Beret in black

No surprises here, this is a basic, solid color black beret. I don't already own one so this is a great basic addition for me! When I first saw the reveals, I was a little disappointed that they didn't decide to make the accessories either pink or white, but I've definitely come to realize that black was certainly the best choice for items like this.

+ the canvas fukubukuro bag

I actually like this bag more than I thought I would. The construction of it seems pretty good for a "free" item, and I love that there are two handle/strap options + a snap closure and even a little pocket inside. The "Hello, Sweetie" text is cute but not overly obnoxious and I think I this would be a good for an overnight visit or something similar. I might even decide to leave it in my car to use as a resuable bag when shopping because it seems sturdy enough for cans and other heavy items plus it can hold a decent amount of stuff.

Coordinates with the fukubukuro contents -

Not wanting to reinvent the wheel when it's not necessary, I definitely wanted to try out the combination of items as suggested by One Spo in the reveal photos but also show a few alternatives for how some of the items can be used beyond that. This was a little outside my wheelhouse for some of these items but always a fun challenge. Unfortunately, I don't have a multitude of shoe options for this genre, but I did my best to make it work within my means. One Spo is a brand often featured in Larme magazine but I feel like I don't always want to wear the items in a Larme way because there's so much of a "fashion" aspect to it, and I'm more of a simple, ready-to-wear kind of person. I'm looking at some of the outfits I created here and I have to ask myself - is this homeless or hipster?

For a 10,800yen fukubukuro, I think this is totally worth it - even to just have fun trying all the different combinations. Although unlikely to be useful for me, I love both sides of the sukajan/MA-1 jacket and the design of it. While I was initially unsure about the black accents in this pink lucky pack, I realized that it really does work with all the other elements, and I'm not sure why I doubted it. One Spo definitely knows what they're doing!

If you're interested in One Spo fukubukuro, I would definitely advise you to watch their social media/announcements starting from November!