It's that time of year again! If you're not familiar, fukubukuro (or lucky packs/bags) are new year's tradition in Japan! Essentially, it's an opportunity to get items at a generously reduced cost as a set/in one bag. Although it started with shops trying to move their excess stock with unknown items inside, many fashion brands now produce specially manufactured items for their fukubukuro and will reveal their contents ahead of time to increase the hype!
I wanted to share a selection of fukubukuro & reveals that I thought were interesting! Fukubukuro are different each year, and each brand presents theirs in a different way. Keep in mind that sample reveals are not always 100% guaranteed although they are typically a 1:1 or very similar match. I personally enjoy the surprise of opening a lucky pack and seeing the variety of contents, but I think many shoppers feel safer investing in a bag where they know they'll like the pieces.
I did my best to track some of the release details as I could, but there's just so many brands and so many different venues! If you see something you're interested in here but missed out on it, I would definitely keep notes for 2019!
One Spo
2018年one spo新春福袋 - Sweet and Bitter options
listed content value: N/A
# of contents (does not include tote): 8
description of contents: reversible blouson, check OP, hoodie top and matching mini skirt, cap, belt, fanny pack and knee high socks
Other details: announcement for preorder on 11/9 (one day prior to preorder release)
Preorder release - Nov 10 at 12:00 via One Spo online shop (sold out within 4 days, likely 2-3); Nov 14 from 109net shop
Photos of bag, contents and coordinates shown immediately
Promotional photos (not the webstore listing)
Interested to know about past One Spo fukubukuro? [One Spo 2017 fukubukuro reveal & coordinates]
Swankiss
2018 Angel BAG "Pink mademoiselle" - Pink and Black options
listed content value: 60,000yen
# of contents (does not include tote): 5
description of contents: outer, OP, inner top, top, skirt
Other details: Email notice for preorder coming soon listing 1 week prior
Preorder release - Nov 17 at 15:00, Swankiss online shop (sold out approx Nov 21); Twitter announcement Nov 17
Promotional photos (not webstore listing), twitter post (Nov 15), twitter post (Nov 19), twitter post (Nov 21)
Interested to know about past Swankiss fukubukuro? [Swankiss 2015 fukubukuro contents & coordinates]
Ank Rouge
【2018新春福袋】 - Pink and Black options
listed content value: 40,000YEN
# of contents (does not include tote): 5
description of contents: fake fur coat, OP, top, skirt, miscellaneous item
Other details: Shibuya109 net shop listing up sooner than Ailand. Pre-order release - Nov 17 at 00:00 via Ank Rouge online shop (Ailand). Ailand essentially sent the email for fukubukuro just around the time it released. Ank Rouge had some small sneak peeks on Twitter (@ankrouge).
twitter post (Nov 15)
Axes Femme
Announcement page
price: 10,800yen tax in
listed content value: N/A
# of contents (does not include tote): 6
description of contents: top, knit, skirt, cardigan, 2x OP
price: 10,800yen tax in
listed content value: N/A
# of contents (does not include tote): 6
description of contents: top, knit, 2x skirt, cardigan, OP
price: 8640yen tax in
listed content value: N/A
# of contents (does not include tote): 5
description of contents: outer, OP, skirt, top, socks
price: 21,600yen
listed content value: N/A
# of contents (does not include tote): 5
description of contents: outer, OP, skirt, top, cardigan
Other details: email to announce date Nov 10
Preorder to release Nov 23 at 21:00 via Axes Femme online store
EATME
【EATME】2018福袋 - Pink and Black options
listed content value: 66,960yen
# of contents (does not include tote): 5
description of contents: coat, dress and 3 unknown items
Other details: preorder Nov 29 at 12:00 through RUNWAY channel
Last Virgin
Last Virgin 2018 LV BAG
listed content value: N/A
# of contents (does not include tote): 5-6
description of contents: coat, knit, skirt
Other details: preorder through Last Virgin online shop and through FashionWalker (both sold out by Nov 11-14)
dazzlin
【dazzlin】2018 HAPPY BAG - Pink (size S) and Brown (size M) options
listed content value: 36,000yen
# of contents (does not include tote): 5
description of contents: coat
Other details: preorder Nov 29 at 12:00 through RUNWAY channel
Cecil McBee
2018 HAPPY BAG - 福袋 先行販売会
listed content value: 55,000 - 60,000 yen
# of contents (does not include tote): 7
description of contents: fur attached gown coat, fur attached down coat, knit top, cut sew, original logo pajamas, robe, purse. Possible inclusion of riders jacket in celebration of 30th anniversary (1 in 30 bags). Reveal is example only except coats.
【2018新春WEB限定 GOODSキャリーBAG福袋】- Pink, Navy and Black options
listed content value: 25,000 - 28,000yen
# of contents (does not include tote): 7
description of contents: tote, wallet, pouch, bath towel with logo, room slippers with logo, 2 other miscellaneous items. Reveal is example only.
【2018新春福袋】- A and B type options
listed content value: 35,000 - 40,000yen
# of contents (does not include tote): 7
description of contents: no collar coat or A-line pea coat, OP, knit top, bottoms (could be size S), 3 miscellaneous items. You cannot choose the color of the coat. Possible inclusion of both coats in celebration of 30th anniversary (1 in 30 bags). Reveal is example only except coats.
Other details: Shibuya109 net shop listing up sooner than Ailand. Pre-order release - Nov 17 at 00:00 via Cecil McBee online shop (Ailand). Ailand essentially sent the email for fukubukuro just around the time it released. Web-limited carry and goods carry bag sold out prior to Nov 21.
Delyle Noir
Delyle NOIR2018福袋
listed content value: 50,000yen
# of contents (does not include tote): 8
description of contents: coat, set up, OP + other items
Other details: pre-order available through multi-store vendors like Shibuya 109net and Pass'e before blanccloset but no reveal of sample contents from those venues. blanccloset email announcement on Nov 24 for preorder on Dec 1 at 19:00.
Rose Marie seoir
Happy Bag
listed content value: 60,000yen
# of contents (does not include tote): ?
description of contents: Assorted clothes and accessories including shoes per size selected for listing
Happy Bag♡20,000円（靴なし）
listed content value: 60,000yen
# of contents (does not include tote): ?
description of contents: Assorted clothes and accessories; will NOT include shoes
Happy Bag♡5,000円
price: 5,400yen tax in
listed content value: 15,000yen
# of contents (does not include tote): ?
description of contents: Assorted accessories
Happy Bag♡3,000円
listed content value: 10,000yen
# of contents (does not include tote): ?
description of contents: Assorted accessories
Other details: Twitter post announcement on Nov 23. Photos posted in Twitter post or item listings are not meant to be taken as an exact sample reveal. Contents are described to be random/secret and cannot be specified.
LODISPOTTO
LODISPOTTO 福袋 2018/WEB限定
listed content value: 50,500yen
# of contents (does not include tote): 5
description of contents: Coat, check jumperskirt, high neck knit top, yarn top, check skirt
Other details: Twitter announcement Nov 23 with content reveal. Sold out via HANA-BI, LODISPOTTO official online shop by Nov 26. Online store contents are expected to be different than in-store fukubukuro contents.
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Multi-brand fukubukuro vendors -
Shibuya 109 net shop (email sent Nov 10, various release times based on brand from Nov 14 to Dec 1)
Brands: one way, Cecil McBee, One Spo, MIIA, Royal Party, EGOIST, Sneep Dip, Esperanza, Roger&Raw, Sparkle Box MINI, Spiga, Rasvoa, SpiralGirl, Kol Me Baby, SpRay, Songeur Dia, baby Shoop, Grandedge, FIG&VIPER, Libby&Rose, Ma*rs, # Girl, gemma, Growze, Ober Tashe, WEGO, Ank Rouge, EMODA, dazzlin, Evris, RESEXXY, Gyda, Barak, Delyle Noir, SLY
Pass'e Online Shopping (preorder release Nov 21 at 21:00 - Nov 28 at 21:00)
Brands: SLY, Cecil McBee, Ravijour, rienda, MIIA, Moussy, Royal Party, EMODA, MURURA, JEANASiS, Etude House, Ank Rouge, GYDA, dazzlin, Majestic Legon, titty&co, E hyphen world gallery, F.i.n.t, earth music & ecology, Lowrys Farm, Heather, party, rivet & surge, an MILLE, Peach John, eyelyn, Rodeo Crowns, Lip Service, Base, EGOIST, Delyle Noir, VENCE, one way, Bye Bye, Pelica Labo, cacalicala, SPIGA, aimerfeel, Retro Girl, Emsexcite, INGNI
FashionWalker
Brands: EGOIST, Lodispotto, MIIA, Royal Party, SpiralGirl, Rydia, Marblee, WORLD WIDE LOVE!, DRWCYS, ANAP, Swankiss, One Spo, INGNI, Lip Service, Priv. Spoons Club, SUPER HAKKA, dazzlin, EMODA, jouetie, LagunaMoon, Mercury Duo, merry jenny, RESEXXY, Ungrid, MURUA, Evris, Misch Masch, Last Virgin
RUNWAY channel (live on Nov 13)
Brands: Mercury Duo, EMODA, MURUA, dazzlin, Ungrid, LagunaMoon, Gyda, jouetie, RESEXXY, merry jenny, Evris, Flove, EATME, Pameo Pose
Ailand (live on Nov 17, 00:00)
Brands: Ank Rouge, Cecil McBee, a.g. plus, RID.DLE, sophila, BE RADIANCE,
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Fukubukuro you wanted already sold out? Interested in 2019 fukubukuro releases?
The best way to stay up to date on pre-order dates is to follow your favorite brands on social media! It's a great thing to do to know about their releases in general, but most helpful especially in November specifically for fukubukuro. If they have a webstore, sign up for their email newsletter! These brands don't want to keep their lucky packs secret, and they can certainly sell out fast - some within less than a day depending on the venue and popularity. Have your account on your preferred online shop already set up and you won't have any trouble checking out on that day ♡
Thoughts on this post? Give me some feedback!
Is the information redundant or helpful? Are these brands you're interested in yourself? Do you feel like it was published too late in the season or too early? Should there be more included (more brands, more details, more opinions?) I'm definitely interested in a few more brand's lucky packs but they either have yet to announce or haven't shown any images other than the tote itself and I'm not sure those are fun to see.
I don't think of my blog as something that typically executes extremely timely information unless it's extremely relevant in which case I'll try to prioritize my blog updates over anything else (work, sleep, other hobbies, family and friends). And I certainly don't want to turn into a source for new information because I know I simply can't keep up, but I do love fukubukuro season and tracking down some of this information just for myself so I thought I would share it this year! I started this post just before One Spo's fuku release in early November and just tried to collect a few more until I thought there was enough content to publish. Please let me know your thoughts and I'll try and apply them for next year (including not wasting my time with this if you think it's irrelevant!).
I am not fluent in reading Japanese and there is potential for improper translation. Please do your own proper research before purchasing. Feel free to submit a better translation if you have better language fluency. I do not have any insider knowledge with these brands and cannot guarantee what is presented in this blog post will be a match for fukubukuro contents.
